ColombiaMarket Overview
After a remarkable post-pandemic recovery, Colombia shows a record of macroeconomic management.
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Population: 51.2M *
The second most populated country in South America.
* Source: Worldbank, 2022
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eCommerce: 22.4B *
Colombia is the third-largest eCommerce market in Latin America.
* Source: AMI, 2022
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eShoppers: 21M *
The highest percentage of installments purchases in the region for eCommerce: 70%.
* Source: AMI, 2022
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Internet users: 69% *
In 2021, 69% of online purchases in Colombia were made from a mobile device.
* Source: Datareportal, 2022
Gain insight into Colombia's most relevant payment methods
- 27% Credit Cards
- 25% Bank Transfer
- 18% eWallet
- 17% Debit Cards
- 7% Others
- 6% Cash
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Credit and debit cards
Play like a local by offering traditional payment methods.
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Visa
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Mastercard
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American Express
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Diners
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Codensa
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Wallets
Tackle all audiences.
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MercadoPago
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Nequi
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Cash-based payments
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Efecty
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Bancolombia
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Baloto
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Carulla
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Puntored
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Bank Transfers
Count on a wide variety of options to drive conversion.
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PSE
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Bancolombia
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Regular Bank Transfers
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The ultimate guide to succeed in Colombia
Learn more about the dynamic Colombian economy
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