MoroccoMarket Overview
eCommerce users in Morocco are expected to reach nearly 20 billion by 2027* * Source: Statista, 2023
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Population: 37.5M *
Only 4% of the population owns a card.
* Source: Datareportal, 2022
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eCommerce: 1.8B *
By 2027, almost half of Morocco's population is expected to enter the eCommerce market *
* Source: Statista, 2022 & Statista, 2023
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eShoppers: 15M *
Around 40% of Moroccans shop online, and there is room for more growth *
* Source: Statista, 2022 & Statista, 2023
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Internet users: 91% *
Smartphones are the main devices to access the internet for Moroccans.
* Source: Datareportal, 2022
Gain insight into Morocco's most relevant payment methods
- 66% Cash
- 17% Cards
- 16% eWallet
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Credit and debit cards
Play like a local by offering traditional payment methods.
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Visa
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Mastercard
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Union Pay
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JCB
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CMI
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Cash-based payments
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Wafacash
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Download the ultimate Morocco country guide
Highlights and customer behaviors that can make a difference in your business
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