KenyaMarket Overview
Offering alternative payment methods like mobile money is key to reaching this market
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Population: 56.1M *
With a smartphone penetration of 77% and a banked population of 93.3%
* Source: Worldometers 2024.
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eCommerce: 801.4M *
Kenya's eCommerce market shows a 21% annual growth rate *
* Source: eCommerceDB, 2024 & Datareportal, 2022
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eShoppers: 3.96M *
eCommerce users are expected to hit 63.9% of the population by 2027 *
* Source: Datareportal, 2022 & Statista, 2024
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Internet users: 40.8% *
Mobile money account penetration is 60% *
* Source: Datareportal, beginning of 2024.
Gain insight into Kenya's most relevant payment methods
- 60% Mobile Money
- 17% Debit cards
- 15% Cash
- 5% Other
- 3% Credit Card
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Credit and debit cards
Play like a local by offering traditional payment methods.
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Visa
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Mastercard
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Mobile Money
Tackle all audiences.
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airtel
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Mpesa
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Africa can be an intriguing region for eCommerce markets. Especially countries such as Kenya and Nigeria, two of the biggest economies in the continent.
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The ultimate Country Payment Handbook to unlocking eCommerce growth in Kenya
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