Descripción general del mercado
Con el crecimiento exponencial, se prevé que el mercado de comercio electrónico alcance los US$350 000 millones para el 2030* * Source: Statista, 2023
-
Population: 1.4 B *
India is culturally diverse with untapped opportunity.
* Source: Worldometers 2023.
-
eCommerce: 70B *
Recently, India has become the eighth-largest eCommerce market globally*.
* Source: business-standard, 2024
-
Internet users: 52% *
The internet penetration rate in India has grown rapidly, increasing from just about four percent in 2007 to over half of the population*.
* Source: financialexpress, 2024
Gain insight into India's most relevant payment methods
- 36% UPI
- 27% Credit Card
- 15% Debit cards
- 8% Bank Transfer
- 7% Buy now pay later (BNPL)
- 5% Billeteras electrónicas
- 2% Others
-
Credit and debit cards
Play like a local by offering traditional payment methods.
-
-
Bank Transfers
Count on a wide variety of options to drive conversion.
-
-
Unified payment service (UPI)
-
Latest about India
Visit Blog-
How gamers play and pay in emerging markets
Press play on your expansion into Africa, Asia, and Latin America by localizing your payment options.
Read more -
What to know about the new regulations on recurring payments in India
A new regulation on recurring payments in India defeated almost any SaaS business – local or domestic. The Reserve Bank of India implemented new rules for recurring online transactions, making Additional Factor Authentication mandatory for recurring payments.
Read more
Download the Country Payment Handbook guide for your business to flourish in India
See more about the fastest-growing payment methods in India: UPI