Market Overview
Turkey's share of eCommerce in total trade has reached 22%.
-
Population: 86M *
* Source: Trmonitor, 2024.
-
eCommerce: 50B *
* Source: Trmonitor, 2024.
-
eShoppers: 43.17M *
* Source: Trmonitor, 2024.
-
Internet users: 87% *
* Source: Trmonitor, 2024.
Gain insight into Turkey's most relevant payment methods
- 53% Credit Card (1 installment)
- 14% Bank Transfer
- 12% Debit Card
- 9% eWallet
- 6% Cash payment
- 6% Others