Market Overview
South Africa is at the forefront of financial inclusion in the continent
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Population: 60M *
85% of the South African population is banked *
* Source: Worldometers 2023.
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eCommerce: 6.3B *
South Africa's eCommerce revenues are projected to grow by 11.8% annually by 2027.
* Source: Statista, 2023
-
eShoppers: 29.8M *
More than half of South Africans have shopped online *
* Source: Statista, 2023
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Internet users: 72.3% *
Half of these users use mobile devices *
* Source: Datareportal, beginning of 2023.
Gain insight into South Africa's most relevant payment methods
- 24% Debit Cards
- 22% Bank Transfers
- 20% eWallets
- 19% Credit Cards
- 9% Cash on Delivery
- 6% Others