Market Overview
With a young audience driving digital transformation, the eCommerce market users in Egypt are expected to reach 84 million by 2027* * Source: Statista, 2023
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Population: 113M *
Credit card coverage in Egypt is extremely low, with only around 3% of the population holding cards*
* Source: Worldometers 2023.
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eCommerce: 7.74B *
In 2027, the revenue of the eCommerce market is projected to exceed US$11 billion*
* Source: Statista, 2022 & Statista, 2023
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eShoppers: 30M *
over 38% of the population purchases something online every week*
* Source: PCMI. 2023.
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Internet users: 72.2% *
Almost 60% of eCommerce users in Egypt are under 34*
* Source: Datareportal, beginning of 2023
Gain insight into Egypt's most relevant payment methods
- 70% Cash
- 22% Debit cards
- 3% Cards
- 3% eWallet
- 2% Other
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Dive into the features of one of EMEA's largest markets