Vietnam

Vietnam: Digital payments continue to progress, with digital wallets in the lead

Vietnam's eCommerce market size is estimated to reach USD$32B by 2026, a 56% increase from 2023.

* Source: Statista, 2023

Market Overview

Accounting for 37% of Vietnam's eCommerce market, cross-border shopping is increasingly popular among consumers.

Gain insight into Vietnam's most relevant payment methods

  1. 31% eWallet
  2. 21% Bank Transfer
  3. 18% Credit Card (1 installment)
  4. 18% Cash payment
  5. 9% Debit Card
  6. 3% Others
  • Credit and debit cards

    Play like a local by offering traditional payment methods.

    • Napas
    • Visa Visa
    • Mastercard Mastercard
    • JCB
  • Wallets

    Tackle all audiences.

    • Ninepay
    • VT PAY
    • MoMo
    • VNPay
  • Bank Transfers

    Count on a wide variety of options to drive conversion.

    • Sacombank
    • BAOVIET
    • PUBLIC BANK
    • SCB
    • KIENLONG BANK
    • PV COM BANK
    • OCB
    • GP BANK
    • VRB
    • VPBank
    • BAC A BANK
    • LienVietPostBank
    • ABBANK
    • TP Bank
    • SAIGON BANK
    • SeABank
    • EXIMBANK
    • ACB
    • PG BANK
    • HDBank
    • AGRIBANK
    • VietinBank
    • DONGA Bank
    • MB
    • TECHCOMBANK
    • Vietcombank
    • VietQR
    • Regular Bank Transfers
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