Descripción general del mercado
Con el crecimiento exponencial, se prevé que el mercado de comercio electrónico alcance los US$350 000 millones para el 2030* * Source: Statista, 2023
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Population: 1.4 B *
India is culturally diverse with untapped opportunity.
* Source: Worldometers 2023.
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eCommerce: 70B *
Recently, India has become the eighth-largest eCommerce market globally*.
* Source: business-standard, 2024
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Internet users: 52% *
The internet penetration rate in India has grown rapidly, increasing from just about four percent in 2007 to over half of the population*.
* Source: financialexpress, 2024
Gain insight into India's most relevant payment methods
- 36% UPI
- 27% Credit Card
- 15% Debit cards
- 8% Bank Transfer
- 7% Buy now pay later (BNPL)
- 5% Billeteras electrónicas
- 2% Others
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See more about the fastest-growing payment methods in India: UPI